Ok so this is a mini rant. To who it may concern (including me!)
If you failed in the pure water business, you see your neighbour selling Coke and proceed to empty your storehouse and fill it up with Coke. You haven’t asked the most important question. Why did the pure water business fail into the first place? One would argue that everyone drinks Coke, Coke sells, Coke is a strong brand. Well what about water? We all need to drink it don’t we? In that case you cannot tell me that the product was the problem. So what went wrong? You most definitely will not succeed in this business either, except by some divine intervention you decide to look at your process one step at a time and objectively pick out what your weaknesses were. If not, prepare to close shop! No be curse o, na true!
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You can call your frozen fish company Alleluia! Fisheries, or your garri mill, Success Is Mine Mills. If your fish are below par, rotten or of questionable quality in any way and your garri is half dried and full of stones, you are going down! The only people that will buy stuff from you are those who feel one thing –pity! Please I beg of you, don’t hinge the success of your product on your name alone. Look at the names that currently rock the world, Apple, Virgin, Trump! Does that give you a clue? The brand makes the name what it is, not the other way round. No be curse o, na true! (Let me state that I have nothing against these names and they are entirely fictional and were not intended to vilify any company or business in any way. These were purely for illustration purposes)
If you complain that your thighs are fat, your tummy is round, your feet smell, your arms are flabby and you haven’t done anything consistently over time to change it. Please save us the drama. You don’t really want slimmer thighs, a flat tummy, sweet smelling feet or toned arms. If you did, you would have got it by now. Forget the evil genes we all blame before we've done 10 reps of sit ups. You don't have it because you don't want it. If you don’t believe me picture how you methodically planned to buy those red stilettos even though you knew there was no kobo in your pocket. You didn’t have all it took to get it but that didn’t stop you did it? But because you didn’t have Nike trainers, joggers that matched and a pretty headband, you can’t be caught dead in scraggy gym wear and you therefore couldn’t go to the gym. Exactly! No be curse o, na true!